Hightouch Raises $150 Million Series D to Power AI-Driven Marketing at $2.75 Billion Valuation

# Hightouch Raises $150 Million Series D to Power AI-Driven Marketing at $2.75 Billion Valuation

The composable CDP pioneer more than doubled its valuation in just 14 months as it pivots from data infrastructure to a full-stack agentic marketing platform, backed by Goldman Sachs and Bain Capital Ventures.

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Hightouch, the San Francisco-based marketing data platform, announced a $150 million Series D round on April 29 that values the company at $2.75 billion, more than doubling the $1.2 billion valuation it commanded just 14 months ago during its February 2025 Series C. The round was co-led by Growth Equity at Goldman Sachs Alternatives and Bain Capital Ventures, with additional participation from Iconiq Capital, Sapphire Ventures, Amplify Partners, Y Combinator, and TD7, the venture investment arm of The Trade Desk.

The raise caps a period of breakneck growth. Hightouch recently crossed $100 million in annualized recurring revenue, adding roughly $70 million in ARR since launching its AI product suite roughly 20 months ago. Revenue has grown more than 100 percent in each of the past two years, a clip that puts the company among the fastest-scaling enterprise software firms in the current market.

From Composable CDP to Agentic Marketing OS

Hightouch first gained traction as a composable customer data platform, helping marketing teams activate data sitting in cloud warehouses like Snowflake and BigQuery without duplicating it into yet another SaaS silo. But the company has steadily expanded its ambitions. Its latest pitch centers on what it calls an agentic marketing platform: a system in which AI agents operate directly on trusted enterprise data to discover audience segments, generate creative assets, orchestrate multi-channel campaigns, and optimize performance, all with human oversight rather than human labor at every step.

"Marketing is sorely in need of reinvention. But most AI solutions have not actually changed how marketing works. Instead, they generate vast amounts of mediocre content that does not really get used," said Kashish Gupta, co-founder and co-CEO of Hightouch. "We built Hightouch to rethink marketing end-to-end, so AI agents can operate directly on trusted data, find opportunities 24/7, and then generate and execute high-quality campaigns across channels."

The vision is ambitious, and Hightouch is betting that the advantage lies in its data layer. Because the platform connects natively to data warehouses rather than ingesting copies, the AI agents can work with the freshest, most complete customer records an enterprise has, a claim that resonates with data-savvy marketing organizations increasingly wary of stale or siloed datasets.

Enterprise Customers Signal Market Demand

The customer roster lends credibility to the thesis. Domino’s, PetSmart, DraftKings, Ramp, and Whoop are among the brands using Hightouch for personalized customer outreach and cross-channel campaign management. In late 2024, the company launched an AI-powered service that lets marketing professionals create custom branded content without involving external agencies or design teams, a capability that has reportedly driven strong adoption among its enterprise clients.

The approximately 380-person company now serves customers across retail, financial services, health and wellness, and consumer technology, a breadth that suggests the agentic marketing value proposition is not confined to a single vertical.

Investor Thesis: Marketing as AI’s Largest Enterprise Opportunity

For Goldman Sachs and Bain Capital Ventures, the bet is that marketing will be one of the first major enterprise functions to be fundamentally restructured by AI agents.

"AI is fundamentally changing how enterprises operate, and marketing is one of the largest functions poised for transformation," said Darren Cohen, Partner at Goldman Sachs. "Hightouch has built a platform that enables companies to deploy AI agents directly on top of their most trusted data systems. We believe that approach positions them to define the next category of marketing infrastructure."

The investor lineup itself tells a story. The Trade Desk’s venture arm participating in the round signals that the advertising ecosystem sees Hightouch as a strategic node, not just another SaaS vendor. The Trade Desk’s core business depends on marketers having clean, actionable audience data, exactly the layer Hightouch sits on.

Competitive Landscape and Risks

Hightouch is not operating in a vacuum. Salesforce, Adobe, and a constellation of well-funded startups are all racing to embed AI agents into marketing workflows. Twilio’s Segment, the customer data platform co-founded by Hightouch co-CEO Tejas Manohar’s former colleagues, remains a formidable competitor in the CDP space. Meanwhile, generalist AI platforms from companies like OpenAI and Anthropic are increasingly being wired into marketing stacks through custom integrations.

What distinguishes Hightouch, analysts say, is its warehouse-native architecture. Rather than asking enterprises to pipe data into another platform, Hightouch meets the data where it already lives, reducing integration friction and data governance concerns that have historically slowed martech adoption.

What the Funding Means

The $150 million will be directed toward expanding product capabilities in campaign orchestration, decisioning systems, and cross-channel automation. The longer-term goal, according to the company, is to become the end-to-end operating system for agentic marketing, a category Hightouch is effectively trying to define and own simultaneously.

With $100 million in ARR, a 2.75x valuation-to-raise ratio that suggests strong investor confidence, and a customer base that includes some of the most recognizable brands in consumer commerce, Hightouch is positioned as a bellwether for whether agentic AI can deliver on its promise to transform enterprise marketing from a labor-intensive craft into an automated, data-driven discipline. The next 12 months will determine whether that promise holds, or whether the marketing industry’s notorious resistance to change slows even the most well-funded insurgents.